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NEX Digital is a full-service firm that assists brands in building and increasing their internet presence through brand identity.


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Let’s Discuss Websites: An Introduction To Establishing An Online Presence

Do you need a website to build an online presence?

The short answer is no; in fact, you can have an online presence for free!

There are some free and simple ways to create an online experience for your business or brand. You can use these to start building your online profile even if you don’t have a website. You could test them out to see how they work before deciding to build a website, or you could use them to improve your current website experience.

Here are a few free options to start:

Get listed on Google, Bing, and Apple Maps.

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Maps allow companies to engage with consumers when they are searching for map locations and phone numbers for the services that they require.


Google Maps

Apple Maps

Bing Maps

Create a social media profile for your business.

You can choose what platforms you want. You don’t need to be active on every platform because maintaining an active social profile and productive interactions with your audience requires a lot of work.

A few popular social media platforms are:

Engage directly with online consumers and potential customers. These people may be looking for services through applications and phone numbers, or they may be interacting with content and topics on social media.

Businesses should start with free web resources like social media profiles and map listings. But a website is crucial if a business wants to advance to the next level. Social media, along with your website, can improve your online presence.

Now that we’ve talked about free online resources like social media profiles and maps, we’ll talk about best practices for website optimization, which are a step up from the free resources.

What purpose do websites serve? Websites should be created with a specific goal in mind. They are intended to encourage website users to do activities such as making purchases online, completing a lead form, or exploring your organization’s content.

All websites share common organizational goals:

  • Boost the site’s total number of visitors.
  • Lengthen the typical visit duration.
  • Promote more repeat visits by making the website so user-friendly that people actually look forward to using it.
  • Create brand loyalty by making customers feel good about the company they’re buying from. better the customers’ experience the term “brand experience” is used to describe how a customer feels about a company as a whole after using the brand’s online resources.

Here are a few examples of different types of websites. 

Portfolio site: This site permits businesses to demonstrate their products or services online. By reading the site’s content and product/service details, visitors can learn about a company and its offerings without making a direct purchase.

Lead generation site: This site allows businesses to collect contact information from potential business partners. In exchange for something from the business, website visitors can peruse company content and submit their contact information via a web form. The term for this is a lead magnet. Lead magnets include eBooks, free product trials, access to webinars, podcasts, and video content. allows businesses to collect contact information from potential business partners. In exchange for something from the business, website visitors can peruse company content and submit their contact information via a web form. The term for this is a lead magnet. Lead magnets include eBooks, free product trials, access to webinars, podcasts, and video content.

The objectives of a site for generating leads are:

  • To increase the number of leads the company has, this is the total number of contacts, received directly via a website’s contact options.
  • Increase the number of qualified leads. A qualified lead is one that meets a certain quality standard and warrants a follow-up call from your sales team.
  • Increase the lead conversion rate, or the proportion of visitors who submit a form and become leads.
  • Increase the percentage of qualified leads that can be contacted by your sales team.
  • Increase the number of qualified leads by channel location and lead magnet type to improve lead quality.

eCommerce site: This site allows businesses to sell their products directly online to website visitors. Visitors can view products, read about their benefits and features, and purchase items using a credit card or other online payment method.

eCommerce sites are designed specifically to:

  • To boost revenue, which is the sum of money made directly from online sales.
  • Drive more transactions, which entails boosting a website’s traffic and sales figures.
  • Increase the percentage of people who visit a website and then make a purchase, or the eCommerce conversion rate.
  • Increase the average order value

What are the key elements of a website?

All of these aspects of a website need to be thoroughly deliberated over and built, and they should also be reviewed over time to ensure that they are functioning as effectively as they possibly can.

Navigation: A list of page titles that may be accessed through a menu, allowing users to go to various parts of the website and interact with its content.

Page Titles: The name of the website, which for search engine optimization requirements should contain both keywords and the brand name. The name of the website, which for search engine optimization requirements should contain both keywords and the brand name.

Page Headers: Headings on a website are there to assist both the reader and the search engine in comprehending the many parts that make up your pages.

Body Copy/Text: The text that is shown on a website in order to provide information about a product or service.

Call-to-Action (CTA): A clickable button on a website that prompts the user to do a certain action, such as “Contact Us” or “Buy Now.”

Hero Image: A large image placed at the top of a webpage to visually engage website visitors and direct their attention to call-to-action buttons.

Video, Audio & Images: Graphical elements that are added to a website to make it more interesting and engaging for site visitors are referred to as “banners.” Graphical elements that are added to a website to make it more interesting and engaging for site visitors are referred to as “banners.”

Web Forms: A field on a website where users can enter their name and contact information in exchange for gaining access to content, subscribing to a newsletter or webinar, or making contact with the website’s proprietor. All of these can be subjected to A/B testing to determine which combination of wording and design results in the highest number of conversions.

Main pages of a website

Homepage: The landing page of your website should encourage people to go to further pages. Any promotional items or deals, newsworthy articles, or information with significant impact should be shown here. The homepage of your website is the starting page, and it should encourage readers to explore the rest of the site by clicking through to other pages. You should make sure that any items or deals you are pushing, interesting news, or information with a strong impact is shown here.

The About Page: Is where you may tell visitors about your business, its history or narrative, and the values that your brand upholds. Make use of this page to cultivate relationships with prospective clients who share your vision and values and who are likely to respond favourably to your brand narrative.

The Contact Page: Enables site visitors to communicate with your business through e-mail, phone, or by displaying its location on a map. Ensure that this page is simple and easy to understand, that your phone number is easily accessible, that your contact forms are brief, and that you only request the information that you really want. In order to cut down on spam and contact requests from bots, use a CAPTCHA. Implementing “Schema Markup” for your contact information will make it much simpler for search engines to locate and organize this data into relevant categories.

Product Category Pages: These pages show visitors groups of products and service groupings that are available from your company. People may find it simpler to comprehend your product if it is laid out in a grid format, for instance. On a desktop, you shouldn’t have more than four things across, and on a mobile device, you should have no more than two. Product pages are pages that provide particular information about certain goods or services that a company sells. Include the costs, any additional fees for delivery, and distinct call-to-action (CTA) buttons such as “Add to Cart” or “Enquire Now.”

Shopping Cart Page: This is a location where prospective purchasers may store products, they are considering purchasing. Display to the individuals a list of everything they are thinking of buying, together with the amount of each item on the list. Include a total price for these products, as well as the cost of any applicable delivery fees, in your totals.

The Checkout Page: where they provide information such as their name, address, and payment details in order to complete their purchases. Do not request any information that is not essential to the completion of the transaction (for example, age or gender). Make sure that your checkout is mobile-friendly and simple to read on the tiny displays of mobile devices. Make sure that when you input a phone number or an email address, the number pad appears on the keyboard instead of the regular number pad, and vice versa for the email address field.

A Payment Gateway: is a connection with your website provided by a third party that enables site users to pay for whatever they are buying by entering their credit card information and submitting payment. It is imperative that you find out which method of payment your clients prefer and that you give them the option to pay in whatever way they see fit.

Pages for Collecting Leads and Online Forms: (also known as “Lead Generation”): This section gives the visitor an overview of the lead magnet and explains or demonstrates why they should fill out a web form with their contact information in exchange for access to the lead magnet. Include a concise and appealing explanation of the lead magnet in order to create expectations for visitors and ensure that they are aware of what they will be receiving.

Supporting pages of a website

Blog: Make use of your blog to give valuable information to your clients, allowing them to better understand your brand and assisting them in coming to the conclusion that you provide the best option to meet their requirements.

News: Inform individuals about the latest advancements at your firm and keep them informed. Make use of this part to demonstrate the dynamic nature of your organization. Do not develop a news section if you do not generally have a lot of news to share; you will find it difficult to maintain it up-to-date, and visitors to your website will not be interested in reading about outdated or irrelevant news.

FAQs: The Frequently Asked Questions section of your website should include answers to questions that are frequently asked about your company, its goods, or its services. 

Take a look at the questions that are asked most often by consumers on your social media platforms (Facebook, Instagram, LinkedIn, and Twitter), in contact requests, and in online chat, and give solutions to these questions in advance.

Testimonials: Testimonials are reviews written by your customers that may be seen by other visitors to your site. This is a really effective strategy for generating favourable recommendations from your existing clientele.

Cookie and Privacy Policy: This section explains to visitors how you will manage the data they provide.

Terms and Conditions: Section of your website should inform users of the specifics of your sales contract as well as your return and refund policy. These are the basic pages that need to be created in order to comply with consumer protection and data protection regulations on a local and international level.

Thank You/Purchase Confirmation Pages: Tells users that a web form or contact form was successfully submitted or that their payment was successful and their order was received. These pages are significant since the user just gave you their contact information (for lead generation) or credit card information and paid (for eCommerce). You may now provide them fresh material or refer them to relevant stuff on your website to keep them engaged with your business.

404 Error Page Not Found: Notifies users that the page they are trying to access cannot be located on the server. Due to the frequency with which this page is neglected, the “PAGE NOT FOUND” error message will be shown. On the other hand, there is the possibility of engaging with your site visitors in a manner that is either amusing or intriguing. It is possible that, if done properly, it will assist consumers in gaining a better understanding of the personality of your brand.

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